Politicking Goes High-tech :: essays research papers

Politicking Goes High-Tech     This reading dealt with the fact that the major decision makers forpeople when voting (especially for Senators) are the television spots. The article discussed how todays campaigns are now candidate-centered or else thanpolitical party-centered and how they require large sums of cash in order topay for all the advertising, and a team of professional workers rather than ateam of volunteers is a necessity. Much of the money goes to commercialadvertisements, but another large portion goes to continuous polling and directmail strategies.     The article talked nearly the need to have the speed and technology toknow how the people feel right away. A candidate cannot wait weeks or even daysfor the results to hump back to him or her whether he or she is in the lead.The results are needed within hours. After getting the results from the polls,it is then time to determine what action inescapably to be taken to aid yo ur campaign(or more often hurt your adversary). The candidate then needs to create new-fashionedtelevision ads to make himself or herself appeal to the interests of the peopleor sometimes to counteract the bad things the opponent has to say. This fightbetween the television ads is often referred to as maculation Wars.     While the Spot Wars help out the candidates (or harm the opponents withderogatory remarks), they can cost an enormous amount of money and after beingplayed on television the opponent will return the attack with one of his or heradsthen, the candidate will have to go back to work all over again creating newads regarding the new pollsall of which costs more money.     A major portionof the money for candidates to use comes from PACs. These PACs make up offall contributions to Senate campaigns, fleck some of the other money comes fromfund raisers and cost-per-plate dinners.     Before the candidate begin s to play the ads on television he/she needsto determine what the campaign focus is termination to be. Focus groups are smallgroups of voters who gather with the candidate to give an idea of perhaps whatthe people are looking for. Then the candidate has to decide when to act theads. Determining that can be more difficult if you have the money it isprobably best to start early and hope your opponent runs out of money trying tocounteract your ads"One candidate puts on a message, and the other has todecide how to respond." After you run the ads you have to poll the people, of